ACS, Inc.

Alan Haft

AnchorBayTile.com, Inc.

Bacon Addicts

Ballpark Blueprints

Beauty Junkees

Bridge Partners, LLC

C2 Education



Calendars.com - Halloween

Canine Convertibles Collars

Carved Creations

Cinna Health Products, a division of Molecular Research Center, Inc.

Cogswell Innovations



Creation Crate


DeVine Lip Shimmers




Exposures Online

For The Fit, Inc. (ForTheFit.com)



GemTime, Inc.



Gotta Love This


Helle Comfort

Home Health Mates, L.L.C.

Ilene Berg Shoes

John Christian


Le Gourmet Gift Basket, Inc.

Leading Edge Gifts

LoanWell Financial Corporation

Lori Bonn Jewelry



Old Limestone

One Small Step


Outlaw Soaps

Palm Beach Jewelry Holiday 2009


Pathfinder Small Carry-On

PC Professor

PC USA Computer Solutions Provider Inc.

Pure Play Kids


Russell Speeders Car Wash

Salacia Salts



Shangri La Chocolate

Shields Company, Inc.


ShoeMoney Media Group, Inc.


Sipping Beauty

Stain Rx

Stinky Candle Company

Sundae Spa

Sweet and Saucy

The 8 Colors of Fitness, L.L.C.

The Bearded Bastard

The Gourmet Gift Shop

The Isle Casino Pompano Park

The Organized Parent

Thermal Hair Care

Totally Bamboo


U.S. Site Corp.

XBLUE Networks, L.L.C.

Zable Fisher Public Relations

Contact Info

Press Release

FROM:         For the Fit, Inc., P.O. Box 781167, Orlando, FL 32878

CONTACT:    Margie Zable Fisher, margie@zfpr.com, (561) 417-0006


For Immediate Release


ForTheFit.com is Taking Style to New Heights…Starting with Men Under 5’9”



Orlando, FL, January 23, 2008 - For The Fit, Inc.  is quite literally taking style to new heights -- by offering the stylish, brand-conscious man under 5’9 premium apparel proportioned to fit via their website, www.ForTheFit.com. 

The company was born of two entrepreneurs, both well under 5’9”, frustrated with the lack of viable, fashion options for shorter men.  Shorter men often require trousers with shorter hems, a shorter rise, and smaller waist sizes.  Sleeve lengths, the overall proportions of dress and casual shirts, and most suiting available off-the-rack, are generally too large for shorter men. 

“Most American retailers stock menswear items that suit the middle 50% of shoppers, or men 5’9” and above, where profits are strongest,” explains Consuelo Bova, C.E.O. of For The Fit, Inc.  Unfortunately, that leaves men under 5’9” with limited options, such as purchasing expensive custom apparel, buying off-the-rack and paying for subsequent alterations, or scouring children’s and young men’s departments for any suitable options.  “When I asked about trousers with shorter inseams or more trim-fitting dress shirts for my 5’7” husband, sales clerks often laughed and said ‘What’s the big deal, just get them taken in.’,” recalls Ms. Bova, “The ‘big deal’ is that I had neither the time, nor the desire to make multiple trips to stores and the tailor to doctor a pair of chinos everyone else could buy off-the-rack, particularly considering the expense and inadequate results.”

  For example, though a pair of regular, store bought slacks can be hemmed, the basic proportion on the pants, such as the rise or the placement of pockets, will remain awkward for a shorter man. 

The last decade has seen the growth of niche and specialty retailers focusing on hard to find sizes, such as big and tall menswear, and plus and petite sizing for women.  Nonetheless, menswear for shorter men is largely uncharted territory.  Why is petite women’s apparel so readily available, but menswear for a similar population largely unavailable? “It’s okay to refer to a woman as ‘petite,’ but referring to men that way seems somehow unacceptable.  My guess is that the cost of overcoming any stigma weighed against perceived low demand has kept many retailers out of this market.”




- 2- For the Fit, Inc.


Whatever the reason, most large, national retail stores with Women’s, Petite’s and Big and Tall departments simply do not carry sizes for shorter, smaller men.  Nationwide, less than a dozen specialty retailers are serving this population and many of these treat their wares as a solution to the embarrassing problem of being a short male.  Ms. Bova objects to that attitude, “Our philosophy at For The Fit, Inc. is that style has nothing to do with height. Rather, good looks are about choosing the right styles in the right sizes to enhance your natural frame.”

 To stock their online store, www.ForTheFit.com, For The Fit. Inc.’s buyers have sought fashion lines that cut product trimmer and smaller than average, and also custom manufacturers to produce apparel in sizes proportioned for their target audience. 

Jeffrey Bova, the company’s C.F.O., adds, “We also found that quality, up to date styles and known brands were sorely missing in this market segment -- even among the specialty retailers.”  Of the specialty retailers serving men under 5’9”, only For The Fit, Inc. currently caters to the needs of the young and the affluent.   “Unfortunately, much of what is available out there in smaller sizes targets a significantly older demographic.  Burgundy polyester blazers are not remotely attractive or appropriate for younger professionals,” says the 34-year-old C.F.O, “The dissatisfaction with the selection available in smaller sizes was another factor that drove us to start ForTheFit.com.” 

Because ForTheFit.com is an online retailer, available for shopping 24 hours a day, they are able to serve customers across the U.S. and internationally. For The Fit’s goal?  “To provide our customers the best service, by offering them the right styles, in the right sizes, right away,” says Ms. Bova.   It may be a tall order, but For the Fit is confident they will succeed- one small step at a time.   

For more information visit www.FortheFit.com.


Copyright 2019  Zable Fisher Public Relations. All rights reserved.     -     View Mobile Version of this Press Kit.
Powered by Wasabi Publicity, Inc.